Looking in any number of makeup bags around the country will show just how much makeup is purchased. How many of us have drawers full of makeup that we buy for a special occasion , or to match our outfits, only for it not to be as great of a match as we though, or we only use the color a few times and then let it sit in a box or bathroom drawer? Beyond the plethora of makeup that we squirrel away, we are also faced from time to time with our favorite shades being discontinued. How often to we spend months and years searching for that perfect shade, only for it to be discontinued after we find it? Then we start the search all over again.
In response to the discontinued makeup situation, the custom makeup category has been on an increase over the last few years. Most consumers became familiar with custom blending with brands such as Prescriptives. However, department store custom blending tends to be prohibitively expensive. In addition over the recent months Prescriptives has closed their department store operations, so this has left people seeking custom makeup from other sources. A google search for Custom Blended Cosmetics will being up a number of websites that provide custom blending services. Of them, By Jove Cosmetics of Hollywood, California offers the first at-home custom blending kit for cosmetics. Their initial offering , The Ultra Matrix 3000 Custom Foundation Kit enables anybody to make discontinued cosmetics and easily match any shade of foundation or concealer. By using their MINI Foundation kit anybody can make the lightest light or darkest dark skin tone quickly, and when the bases that come with the kit are used up, consumers can buy refill bases either at Amazon.com or at the byjovecosmetics.com website. The Ultra Matrix 3000 MINI Foundation Kit retails for $29.95.
By Jove Cosmetics has also announced the impending release of their Ultra Matrix 3000 Custom Blush Kit. This kit enables users to be able to make any shade of custom blush and bronzer. The blush formula is similar to the cream-gel formula that is used in their foundation kit, so users can have the same excellent covering, very light feeling that comes with this advanced formula. Like the foundation kit, the Ultra Matrix 3000 Blush Kit uses a number of bases of different colors, that can be blended together to form an infinite number of custom blush colors, and just like the foundation kit; the user can make as little or as much custom blush or custom bronzer that they want and store it in the supplied containers. The custom blush kit will come with a number of starter formulas and provide online information access so customers can better their shade matching skills. With 11 base colors, 4 pearl bases and all the accessories (enough to produce a lot of custom blended blush and bronzers); the Ultra Matrix 3000 Custom Blush Kit feels like a mini color cosmetics factory in an easy to store case, perfectly sized for any bathroom accessory drawer. By Jove Cosmetics has said that their Ultra Matrix 3000 Custom Blush kit will be available for purchase on their website and at Amazon.com by the beginning of November and will have an introductory price of $49.95.